ENGLISH HEDGEROW is an award-winning AR app that won the Design Museum Designs of the Year 2013 Award.
ENGLISH HEDGEROW is a modern chintz pattern on a beautifully crafted Royal Winton plate, that was transformed by augmented reality, proudly bringing chintz into the digital interactive era.
The English Hedgerow app generates an augmented reality experience with naturalistic animation and hedgerow sounds. When the camera of a smart device is pointed at the decorative pattern the story develops on-screen, changing and interacting as the camera is moved around the design.
Created by referencing flora and fauna occurring in natural English hedgerows, the app allows users to experience life in an English hedgerow as the day dawns – to bask in the calm of a sunrise, and be replenished by its rays and simplicity. Amid the brambles, beech and dandelions, a busy bullfinch tends to its nest. As a fly buzzes in the oak and hazel, a caterpillar curls in the grass and a butterfly flutters through the hawthorn and stitchwort.
The free app can be downloaded to iOS and Android supported smart devices, and users are now able to record their own AR experiences, upload and then share their experiences via social media.